A Zoho Martech Agency

Reviving Your Inbound Marketing Strategy Using A Zoho Growth Hacking Strategy

Growth hacking is a new type of team role between technology and the market. It mainly relies on the power of technology and data to achieve various marketing goals, rather than relying on spending money to acquire customers, as in the traditional sense. Growth hacking also addresses the speed challenges that all businesses face today.

In today’s unprecedentedly competitive and ever-changing business environment, finding ways to grow quickly is critical. By innovating the traditional process of developing and releasing products, growth hacking helps your business grow – and quickly at that.

How Can Zoho Growth Hacking Enhance Your Inbound Marketing?

Growth hacking is not just a tool for entrepreneurs; it’s an inbound marketing tool used in promoting systems. The primary concern is to attract your ideal client by offering them accommodating, informative and interactive content that addresses their inquiries, helps them trust your service, and in the end, makes them need to work with you.

Growth hacking – in spite of the fact that it illuminates various techniques and strategies – is really a mentality much more than anything. It’s a perspective that promotes, while looking from numerous points, with the sole aim of business growth.

We can unite the best parts of two or more marketing strategies – and end up with more than the amount of the individual parts – by applying a growth hacking mentality to our inbound promoting techniques and strategies. It’s actually straightforward.

There are five points for growth goals (AARRR conversion funnel model)

Growth hackers analyze products based on marketing data. Through the different collection points of product data, the timing of reporting, and the constraints of various data indicators, qualitative or quantitative analysis of products can be performed to achieve the purpose of growth

Understanding The Zoho Growth Hacking Process

Before implementing a growth hacking analysis, we first need to deconstruct the relationships in the problem and develop corresponding metrics. The two specific steps are to deconstruct the interaction between the product and users and formulate key indicators for each stage.

Deconstruct the interaction between your product and the user

Earning revenue and increasing it consistently is an important goal of every company. So, how to achieve this goal? It can start from the process of users contacting a product, that is, the five steps of user acquisition, initial experience, repeat customers, conversion income, and word-of-mouth communication. Identifying and deconstructing relationships is the first step in data analysis for growth hacking.

Develop key metrics for each stage

Earning money is the ultimate goal. Thus, you need to formulate corresponding key indicators for each stage. Set metrics through which you would measure how successful your growth hacking strategy has been.

Tips To Start Your Zoho Growth Hacking Path

Growth hacking has changed the game for today’s marketers. However, many people are confused on how to growth hack. The best way to learn about growth hacking is to do growth hacking. Here are six growth hacking techniques you can implement in your own company:

Build a Blog (Content Marketing)

Start by building your own blog, an essential tool in your growth hacking toolbox. But don’t let the word blog mislead you. Your actual goal is a full-blown content marketing strategy.

Growth hacking is a set of techniques that runs on a content engine. As an operational marketing person, you may have heard a phrase that disgusts you many times: “Content is king.” But it’s a must, no matter which method you choose – blog, official account, website, infographic – the content matters. The better you are at creating content, promoting content, and maintaining content output, the more likely you are to become a growth hacker.

Today’s customers want content; content that solves their problems. They read content and make their own business matches based on content knowledge. Growth hacking really means content marketing.

Guest Blogging

Guest blogging is one of the best ways for you to gain backlinks and build your domain authority. It’s also suitable for domestic growth.

Guest blogging will also help you build your brand name and generate leads to your website, especially if your website is not as popular as the websites you guest-blog on.

As long as you create high-quality content on a high-quality website, you can get the high-quality growth you deserve.

Here’s how you work: identify the main websites your audience visits, analyze the confusion and problems faced by your audience, and then provide articles to address the problem.

Build your Personal Brand

Personal branding can enhance growth hacking. Today’s top growth hackers are big names. like Elon Musk, Mark Zuckerberg, among others. These entrepreneurs are not achieving business growth like a traditional CMO. They use personal influence to create brand influence to grow their business. You won’t become an influencer in an industry without a lot of hard work.

Becoming a well-known person is not easy; even in the age of digital marketing. But with the web, you can have the basic blocks for building a personal brand. When you build your own brand, you can build other brands too. This is what growth hacking is.

Take the time to curate your social profiles and get yourself involved in a variety of online activities. It will take time, but you will succeed in the end.

Collect Emails

The conversion effect of social media is somewhat overrated nowadays. Although it’s one of the oldest digital marketing channels, it’s still the best way to acquire customers.

Email is also a growth hacking channel that cannot be ignored. There is a quick way to do this: create an email opt-in form on your website.

Hire a Growth Hacker

Growth hacking has slowly started to become popular, but practitioners in this industry are uneven. Job seekers these days like to use the term “growth hacker” in their introduction titles because it sounds trendy, or because they attended a networking event about it and consider themselves a growth hacker.

You need to be careful when selecting, vetting and hiring growth hackers. You need an understanding of what growth hacking is, so you can hire a growth hacker that’s right for your business.

Understand your Data

Growth hacking practitioners focus primarily on data; data is leading the way in a growth hacking environment. Understanding key performance indicators (KPIs), viral coefficients, multivariate testing, and other metrics is critical.

More analytics firms are streamlining and presenting data to meet the demands of growth engines. When you start to truly understand your data, you’ll be better able to launch growth campaigns. Data does not always refer to numbers; it rather represents information.

You can obtain industry information, competitive product information, and the situation of your own company by analyzing all the data. You need valid content information, customer acquisition data, customer information, and other actionable information. The data can be obtained by using other analytics platforms, so dig a little deeper.

The idea of growth hacking is to maximize your marketing results, such that a little combo of resources brings you the best results possible. Growth hacking could be both immensely beneficial or dangerous – depending on whether or not you’re skilled in it.

Thus, it’s important for you to understand growth marketing and its interplay with inbound marketing. Contact our team of experts via the link below to gain insights into how to create your own growth marketing strategy.

Inbound Marketing Powered by Zoho MarTech

If you have experience with Zoho’s marketing software stack ( MarTech ) and understand this inbound marketing strategy foundations, you have a very powerful marketing starter pack ready to be configured and unleashed!

FBurg CRM can always help with your Zoho Marketing initiatives, just reach out to us!!