A Zoho MarTech Agency
If you were to describe inbound marketing in one sentence, what would it be?
In simple terms, inbound marketing involves providing the right content, in the right context, to build relationships with your prospects and convert them into long-term buyers.
Do you want to maintain a year-on-year sales rate while acquiring new customers and retaining existing ones? The key to doing that is by infusing contextual marketing into your inbound marketing strategy.
Equipped with the knowledge of how to conceptualize, plan, and implement contextual marketing strategies using Zoho, your company will be positioned to generate high-quality leads, maintain a high conversion rate, and also increase your retention rate.
In the succeeding paragraphs, you will learn all about planning your contextual marketing strategy using Zoho. However, you need to know what contextual marketing is.