Personalized messages can be the ultimate decider of life and death at a crucial moment.
Imagine a man suddenly slumped at the train station, and his friend is calling for help. He calls for minutes unending – yet, help doesn’t come. Interestingly, it’s one of the busiest train stations in their city, and hundreds of people have passed by within that time frame.
What happened? Why didn’t the man and his friend get the help they needed? The reason is this: they fell victims to The Bystander Effect.
The Bystander Effect is a psychological situation where people are less willing to help when a general call is put out – because they believe others received the call too and someone else would help.
On the other hand, the unconscious man and his friend stand a higher chance of getting help if they direct their plea to a specific passenger or passerby.