How Zoho Email Marketing Can Help You Run A Better Inbound Marketing Strategy
Conversational growth; marketing personalization; marketing automation; lead nurturing; lead engagement – there’s one phenomenon that unites these aspects of inbound marketing and many others. This uniting phenomenon is none other than email marketing.
Given an average ROI of $36 for every dollar spent, email marketing remains the best channel to invest in if you want to rake in benefits for your efforts. More so, email marketing has been around for a long time; and for it to still hold its own among other relatively new digital marketing channels, that tells one something.