Get A Zoho Social Setup To Build Your Business Brand and Channel The Right Results

Social media is the visibility goldmine – your best bet if you want to build your brand, reach new audiences, or scale faster than it would most likely take you to scale via other inbound marketing channels.

And you wouldn’t be wrong in being a social-media-conscious business. Social media platforms have a total of users running into billions of people. What’s more? Every other company – including your competitors – is on social media. Why not be too?
That’s where it gets tricky: social media is so saturated that your brand could easily get lost in the sea of brands that engage their customers using social media platforms. There is also the ever-dangling question of: “which social media platforms are best for our business?”

Whether you run an early-stage small or micro startup or a 10-year-old mid-sized business, opting for a social media management software like Zoho Social is one of the most vital decisions to your success on social media.

We’ll walk you through what Zoho Social is, its features, and the benefits your company will gain from settling for the platform. Whereas, yours is a small- or medium-sized bootstrapped company where you’re very particular about how many people you bring on board. You don’t want a case where you’d hire many people and their skills would be underutilized. 

What Is Zoho Social?

Zoho Social is an all-in-one platform that empowers you to run social media management, social engagement, and social listening activities in a strategic and result-focused manner.
When you opt for a management tool like Zoho Social, your social media marketing efforts won’t go to waste. You’d be more equipped to track your performances across multiple campaigns on several channels, and how these performances translate into revenue growth for your business. Such is the power that the Zoho Social tool wields.

Features and Functions of Zoho Social

Zoho Social has several amazing features that the SMAC acronym encapsulates. SMAC stands for Scheduling, Monitoring. Analysis, and Collaboration. Let’s delve into the full details of the features and functions of Zoho Social.

Intuitive Post-Scheduling Options

Zoho Social offers you a range of post-scheduling options designed to help you achieve your social media marketing goals and revenue commensurate to your investment in social media.
You can choose to publish your post right away, or schedule it for a later date. What’s amazing about Zoho Social’s scheduling options is that it allows you to schedule several posts at a time, and you can plan for a long period ahead. So, you could well publish all your statutory bank holidays posts for the year on the first day of the year.
Zoho Social also also allows you to choose a SmartQ slot when publishing your posts. SmartQ is a proprietary Zoho feature that combines machine learning with artificial intelligence to determine optimal times for your posts. These optimal times are times your followers and target audience are more likely to be online. This way, your chances of generating enough engagement for your posts become higher.
When working on large social media marketing projects with several campaigns across different accounts and platforms, you’d come to appreciate the calendar Zoho Social makes available to you. Through this calendar, you can filter through your content to easily access your drafts, published posts, unpublished posts, promoted posts, scheduled posts, and your lead generation efforts.
You also get to deploy optimization tactics like shortening your URLs, adding the first comment, managing hashtags, and mentions, using Zoho Social.

Smart Social Monitoring and Engagement

Zoho Social offers you a suite of tools to perform smart social monitoring and engagement without having to integrate several third-party apps. Through your Zoho Social account, you can monitor each user’s engagement rate with your brand and also gauge their social worth based on their profile overview.
You also get to reply to comments and tweets across all social media platforms from within the Zoho Social platform – this takes away the stress of dashing between several apps to keep up-to-date with your brand followers and loyalists.
Zoho also gives you access to tools for extensive and holistic social listenin and monitoring. You can create custom dashboards to help you track hashtags, profile views, and keywords related to your brand. You can also conduct in-depth Twitter and Facebook searches from within the Zoho Social platform. What’s more? You can build you personalized list of Twitter influencers, competitors, and also add CRM tags.
And, for customers and prospects who’d rather lodge their complaints on social media, Zoho Social has the right feature that allows you to tag messages and complaints and automatically forward them to your Zoho Desk account to be considered for a customer support response.

In-depth and Relevant Analytics

Zoho Social is like the Google Analytics of your social media marketing endeavors, when it comes to generating data and insights. Dig deep into insights such as the demographics of your page followers, a detailed breakdown of your content based on engagement rate, and your top connections. Through this, you can identify followers whose loyalty and constant engagement need to be rewarded.
Zoho also provides you with an analysis of the best time periods to post on Twitter, your best-performing tweets, a detailed analysis of your LinkedIn followers based on their job, industry, and seniority level, and trends for your business listings on Google My Business.
You also get to create custom reports, automate and schedule reports to be sent recurrently, and also brand your reports with your business identity.

Intelligent Collaboration Features For You and Your Team

Zoho Social allows for team collaboration efforts. You can assign roles to each member of your team and also select the functions each role can perform while managing the account.
You and your team can also work on and edit posts in real-time with collaborative features allowing you to chat, tag team mates, hop on audio calls, while managing who sees your messages.
Zoho Social is also a good way to track your team members’ actions and trails on each campaign project.

How Will Zoho Social Benefit Your Business?

Your business needs Zoho Social if you are considering doubling down on your social media marketing efforts. It’s not enough to create a content plan, strategize, research your audience, or set up design and creative teams.
To succeed in your social media marketing efforts, you need a tool that’ll make your team’s work easier through automation. Zoho Social is that all-encompassing tool that allows you to do more, in less time, and with fewer people. You can pull off marketing campaigns with ripple effects through a team of 2 to 3 people, using Zoho Social.
Zoho Social is also a tool that will digitally transform your business. Social media is one of the fastest means of getting brand visibility. Taking your brand online becomes a much more strategic endeavor when you use a multi-feature tool like Zoho Social.
Furthermore, Zoho Social is an integral part of the Zoho ecosystem. This means that you can leverage advanced features from other Zoho apps, regulate your business activities and unify your teams by opting for Zoho Social.
Limiting your presence to one social media platform is a bad inbound marketing strategy. You need omnichannel tactics that’d allow you to attract, meaningfully engage, and convert your ideal customers – through Facebook, Instagram, LinkedIn, or YouTube. More importantly, you need to be able to build communities and brand following, which would be vital for boosting your retention rate.
Zoho Social is a tool that affords you access to features and functionalities that would set you up for success in the aspects mentioned above.

What Are The Competitors of Zoho Social?

The competitors of Zoho Social include VistaSocial, Hootsuite, Sprout Social, Semrush, Agorapulse, Sprinklr, Sendible, Falcon, among other products.
According to user-generated reviews on G2, Zoho Social has a 4.6/5 rating – making it one of the highest-rated social media marketing and management tools out there.
Beyond the rating, users have ranked Zoho Social as the best tool to help you reach your ROI faster, at a more affordable price than its competitors. What’s more? Zoho Social has mobile apps to help you access your business accounts on the go.
There’s no doubt that Zoho Social beats all its competitors, especially since other social media management apps need third-party software integration for customer relationship management.

Why Choose FBurg CRM for Your Zoho Social Implementation and Support?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
FBurg CRM is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at FBurg CRM is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At FBurg CRM, our services are not limited to helping you utilize the functions and features of the Zoho Social.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.
The thing is, Zoho Social has different pricing stages tailored to match distinct business sizes and goals. Your business might need advanced Zoho Social features, or it might not. Also, you’d need to configure your Zoho Social account to align with the other Zoho products you use. At FBurg CRM, we’ll help you tap into the features that matter and will see you achieve your desired results quickly and repeatedly drive success for you.
If you had previously hired a Zoho partner agency to configure your Zoho Social account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, FBurg CRM can help you clean up your dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At FBurg CRM, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Social features for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho alternative. This way, we’ll help you select the right tech stack based on your business size, industry, and goals.
We’ll help you migrate from Hootsuite, Sproutsocial, VistaSocial, and other pricey competitors and third-party software without you losing your data.

A smooth onboarding process

FBurg CRM is not just concerned about helping you set up your Zoho Social. We will also give you an onboarding tailored toward your team’s strengths and expertise.
This onboarding will allow you and your team members to understand how to use leverage the personalized setup we made for you for your business’ success.
Setting up a basic Zoho Social account is a walk in the park and you could decide to do it yourself. However, one thing small and medium-sized businesses often discover is that their setup, configuration, and integration with other apps or platforms aren’t bringing them the needed results.
Getting a certified Zoho Partner with years of experience on board will help you get the best Zoho Social plan based on your business size, plans, data size, and goals.
Beyond selecting the best plan, FBurg CRM will also get you the setup and configuration that will help you generate meaningful results and ROI for your social media marketing.
Ready? Reach out to our team of Zoho experts now to get started with the first step!