Social media is the visibility goldmine – your best bet if you want to build your brand, reach new audiences, or scale faster than it would most likely take you to scale via other inbound marketing channels.
And you wouldn’t be wrong in being a social-media-conscious business. Social media platforms have a total of users running into billions of people. What’s more? Every other company – including your competitors – is on social media. Why not be too?
That’s where it gets tricky: social media is so saturated that your brand could easily get lost in the sea of brands that engage their customers using social media platforms. There is also the ever-dangling question of: “which social media platforms are best for our business?”
Whether you run an early-stage small or micro startup or a 10-year-old mid-sized business, opting for a social media management software like Zoho Social is one of the most vital decisions to your success on social media.
We’ll walk you through what Zoho Social is, its features, and the benefits your company will gain from settling for the platform. Whereas, yours is a small- or medium-sized bootstrapped company where you’re very particular about how many people you bring on board. You don’t want a case where you’d hire many people and their skills would be underutilized.