zoho meetings implementation support and guidance

Get A Zoho Meeting Setup That’ll Help You Generate Leads In A Cost-Effective Way

Although webinars have existed years, they were not part of companies’ major marketing strategies till 2020. Since the pandemic gave credence to the effectiveness ‌virtual events, business owners of all sizes – including small and micro businesses – have seen it as an effective hack for lead conversion. With an effectiveness index of 73%, it’s more than a trope that marketers join mindlessly.

When you consider how cost-effective webinars are, there’s absolutely no reason why you shouldn’t invest in tools like Zoho Meeting that help you organize and make the most of your webinars and meetings. Wondering how this plays out?

In this piece, you’ll learn everything you need to know to get started with setting up and managing a Zoho Meeting account.

Have you used and abandoned Zoho Meeting? Do you currently use Zoho but aren’t getting your money’s worth from your current setup? Read on to learn why Zoho Meeting is the best online event management tool for your business type, size, and goals.

What Is Zoho Meeting

Zoho Meeting is a tool that helps you take your lead generation game to another level with its wide array of features. Whether you’re a B2B or B2C company, Zoho Meeting helps you hold face-to-face interactions with your prospects where you can share your unique selling proposition, product features and benefits, among other lead-generating details with them and attend to their enquiries.
An additional perk is that you can use also use it for internal communications such as onboarding of employees and training.
How does Zoho Meeting achieve all this?

Features and Functions of Zoho Meeting

Many companies have adopted Zoho Meeting as their go-to software for running seamless online seminars and meetings. This is because of its effectiveness and extensive features. Let’s go over the crucial features of the Zoho Meeting software and its functions.
Zoho Meeting has features general features for online meetings and specialized features for webinars. Let’s delve in!

Meeting Features

The Zoho Meeting app is a two-in-one platform that caters to all your live video engagement needs. To help you understand the versatility of this software, we’ll look at the features that are relevant to organizing a meeting with a small audience. These features will come in handy for you when trying to close a sale.
It’s also perfect for holding team meetings, especially if your workplace supports remote-work flexibility. The general features of the Zoho Meeting platform are:

Instant and Scheduled Meetings
Zoho Meeting will meet your needs regardless of the stage you are at as a company. If you’ve reached the stage where your operations are organized and internal processes fine-tuned, you’ll find the scheduled meeting feature a goldmine.

Through it, you can create processes that allow you to hold your meetings as and when due, thus communicating that you value the time of your employees and team members. Scheduling meetings on the Zoho Meeting platform means all team members are aware of the meeting beforehand and can think ahead, thus able to make meaningful contributions.

If you’re a startup company, you might not have fully fine-tuned your internal processes as a lot of things are happening at the same time. However, Zoho Meeting’s got you covered! When you need to respond to some emergency or jump on an urgent meeting, the instant meeting feature allows you to set up a meeting in a matter of seconds. You can then easily share the link through an email, SMS, or chat.
RSVP And Reminders
Online meetings are sometimes apprehensive, especially when others are running late. When you’re not sure of those that will attend a meeting, this will be a regular experience.

However, you can prevent this with Zoho Meeting, as it helps you collect feedback about the meeting before it starts. With this, you get to know those that you are expecting and those that won’t able to make it. This can provide crucial information for you to modify your plan to suit the expected participants. You can also send reminders with the software to your confirmed attendees. That reminder can make all the difference and you don’t have to do it manually as Zoho Meeting allows you to automate them.
Embed Meeting Links
The reality of today is that we have a mob of software tools and notifications that are tugging to have our attention. This is why you can’t be too meticulous with accessibility. Who says your meeting link has to be inside an email that probably has 500 other emails piled on top of it?

Cut through all the noise by allowing your team members to join meetings right there on your organization’s website, using the Zoho Meeting embed feature. This way, you’re taking the meeting to them where they frequently visit. By simply inputting their email, they can join the meeting.
Lock Meetings and Make them Private

Joining the wrong meeting is common to virtual meetings, especially when you have lots of those kinds of meetings in a day.
It’s not totally alien to physical meetings too – people sometimes walk into the wrong meeting room…
There are also privacy concerns when it comes to holding meetings online. Have you ever suffered Zoom bombing – a case where hackers hijack your online meeting or webinar?
The solution lies in switching to Zoho Meeting. Zoho Meeting’s private meetings feature allows you to create a secure meeting that you can lock, thus allowing you to control who joins. Remove participants, and set up 2-Factor Authentication. You’ll also be notified when people exit the meeting.
What’s more? Zoho Meeting uses the latest TL protocols to encrypt your online meetings and webinars, thus protecting your data and giving you all the power as to how public or private the details of your meetings are.

Moderator Controls

If you’ve attended enough virtual meetings on platforms like Zoom, you’ll know they can easily spiral out of control.
There’s that participant that won’t stop scribbling on the screen, the one that’ll forget to mute their mic as they babysit, among several other scenarios. You would most likely have been at the receiving end of one of these scenarios…
Little things like these disrupt the flow of webinars and meetings. You waste valuable time trying to resolve all of these – and this is why Zoho Meeting is a favorite among organizations because it allows you to set up mechanisms that prevent these from happening.
You can remove mute participants either generally or individually and remove individual participants without having to end the meeting.

Virtual Backgrounds

Remote work is the future, no need to beat about the bush on that. Some remote workers might not have the luxury of a properly setup workspace – especially if yours is a small or micro business. Also, they might not be remotely close to their workspace during a meeting – that happens.
However, they can set up just fine without having to rush home, thus joining the meeting late. Rather than use a background that can be distracting in a meeting, Zoho Meeting provides a variety of static and GIF backgrounds perfect for online meetings.
These can also help prevent otherwise embarrassing moments like your kids or partner moving around in the background.

Whiteboards

These are specialized Zoho Meeting features that will help you in hosting webinars with a large audience. They’ll also help you achieve your goals to educate your audience, generate leads, and also position you as an industry expert. Here are some of those features:

Webinar Features

These are specialized Zoho Meeting features that will help you in hosting webinars with a large audience. They’ll also help you achieve your goals to educate your audience, generate leads, and also position you as an industry expert. Here are some of those features:

Customize Registration Forms

Stay on brand with the customization feature. You don’t have to compromise on your brand visibility when using an online meeting platform. With Zoho Meeting, you can customize the forms that your prospects fill. This ensures there is coherence in all of your lead-generating funnels across all platforms. With email customization, you also don’t have to go through the hassle of sending reminders in batches. You can easily automate email responses, sign-up confirmations, and reminders.

Embed Registration Forms

Every point of your webinar and meeting matters. While you must have planned appropriately with your world-class deck, your conversion rate is sure to drop without the right tool to project and amplify your content. With this Zoho Meeting feature, you can embed the registration link into your website.
This helps you cut down on the process your prospects have to follow before signing up and the number of tabs they need to open – thus significantly improving your conversion rate.
What’s more? You can target your audience appropriately as they visit your blog, thus generating quality leads from your valuable inbound content marketing efforts.

Moderate Registrants

This gives you control over your large audience. While having a high number of attendees might appear to be a good metric, you don’t want to attract the wrong audience. Zoho Meeting allows you to regulate your webinar following the criteria that you have set.
Is there a particular action you want your registrants to take before they attend the webinar? Zoho Meeting can help you filter those that have not done that out of your audience. This way, you’re sure of generating quality leads only.

YouTube Live Streaming

A golden rule in content creation is to make quality content once but distribute it forever. You don’t have to limit your audience to only those that can have access to the webinar link. And sometimes, some people end up not being able to attend the event.
Thanks to Zoho Meeting, you can link your YouTube channel and stream your webinar live on YouTube – without having to use third-party apps like Restream. This will also help you reach a wider audience.

Interaction-focused Features

Having an orderly and organized webinar doesn’t mean you have to censor your audience. The key to webinar marketing is making your webinars valuable, insightful, and attendees-focused. One way to make them attendees-focused is to ensure they allow and actively encourage interactions from your audience. You can also collect feedback through these interactions, which in turn can inspire future updates or new products.
Zoho Meeting gives your audience a share of the spotlight of the session through polls, Q&A, hand-raising, and the comment section.
Bring democracy into your sessions and encourage active participation by conducting polls to collect feedback quickly or make decisions.
The truth is, not every participant will be bold enough to speak directly to you when you have a large audience. Polls allow you to also pay attention to the opinion of this category of people.
According to a particular study, 92% of webinar attendees would prefer to have a Q&A session. This is why you need meeting software that helps you conduct this without disrupting your activities. Q&A sessions held with Zoho Meeting are executed with clarity with your end goal achieved.

Webinar Analytics

Zoho Meeting takes the hard job off your hands by monitoring and tracking your webinar efforts and the results. Hosting a webinar is a lot and takes a lot of coordination. Therefore, you need tools to help you track all the essential data, uncover real insights about your performance, and measure how well you’re doing against your KPIs. You can do all these, thanks to Zoho Meeting.
You don’t have to analyze your poll results on the spot. Reports on polls will allow you to analyze and study in detail when you are done with the webinar. This will be at a time when all the excitement of having a camera on your face has worn off. With this, you can make more accurate decisions.
How about the overall performance of your webinar? Zoho Meeting shows you that as well with its intuitive layout. You’ll be able to see how many people registered, the number of people that eventually attended as well as the number of participants that engaged with your polls and questions.

Why Do You Need Zoho Meeting for Your Business?

Zoho Meeting is an all-in-one platform that embodies some intuitive and wonderful features you can’t use on other online meeting apps without integrations or third-party apps.
Also, Zoho Meeting is a powerful tool that solves a lot of problems at the same time and it’s easy to use. Zoho Meeting is valuable for meetings with your staff, B2B clients as well as large audiences. Here are the benefits you get to enjoy for free with no credit card involved.

  • You can position yourself as an expert in your industry with your content without having to break the bank. Zoho Meeting is a rocket engine for companies that are savvy about the impact and influence quality content can deliver. This can hand you the boost you need as a budding company to position yourself in an influential position amidst the fiery competition out there.
  • The conversion rate of webinars can be as high as 20%, making this an effective channel for lead generation. However, you need it simple and easy to use. Zoho Meeting delivers that because you don’t have to learn a programming language or complex integrations before you can host a webinar.
  • The holy grail of marketing is to get your own army of brand loyalists and ambassadors. These are the hard-bred fans that will freely advocate for your brand and help you gain traction with word of mouth.
    You see, people prefer to interact with people and not logos and taglines. Using Zoho Meeting will help you create that safe space where you can nurture prospects, connect with them on a deeper, personalized level, delight them, and convert them into brand loyalists. This is because Zoho Meeting allows your audience to also participate in the conversation. Features like audio and hand-raising will allow you to shed a spotlight on this group of mini-influencers.
  • Zoho Meeting integrates with a range of apps and software. These apps include other stacks in the Zoho family, as well as other apps like Google Workspace and Workato. These integrations allow you to combine the power of different software tools into a powerful lead generation strategy for your company.

What Are the Competitors of Zoho Meeting?

Zoho Meeting competitors include GoTo Webinar, Adobe Connect, Livestorm, BigMarker, Zoom, and Webex, among others.
Here are the things that reviewers at trusted review sites like G2 and Trustradius say about Zoho Meeting, in comparison to these other apps:

Furthermore, the Zoho Meeting user interface is very simple and intuitive. In addition to this, you also get a solid customer support channel to accompany you every step of the way.
Unlike other software, you don’t need the drama that happens when you entered your credit card details and forgot to cancel. You don’t need to enter your card details before you enjoy the free trial that comes with Zoho Meeting.
What’s more? You can sync your data from your other Zoho apps with Zoho Meeting. This way, you can directly trace which of your one-on-one meetings or webinars are driving your prospects to take the desired actions and helping you crush your goals.

Why choose FBurg CRM for your Zoho Meeting implementation, support and guidance?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
FBurg CRM is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at FBurg CRM is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At FBurg CRM, our services are not limited to helping you utilize the functions and features of the Zoho Meeting app.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.
The thing is, Zoho has a plethora of features, and not all businesses need all the features of Zoho Meeting. At FBurg CRM, we will help you tap into the features that will help you achieve your desired results quickly and repeatedly drive success for you.
If you had previously hired a Zoho partner agency to configure your Zoho Meeting account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, FBurg CRM can help you clean up your Zoho Meeting dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At FBurg CRM, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Meeting features for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho Meeting, such as migrating from Zoom HubSpot Sales Hub to Zoho CRM or Calendly to Zoho Bookings.

A smooth onboarding process

FBurg CRM is not just concerned about helping you set up your Zoho Meeting account. We will also give you an onboarding tailored toward your team’s strengths and expertise.
This onboarding will allow you and your team members to understand how to use leverage the personalized setup we made for you for your business’ success.
Zoho Meeting is easy to use, and you can sure start using it yourself for easy things like setting up a meeting and creating a webinar.
However, if you want to engage in strategic webinar marketing, sync your webinar data with your other marketing channels and leverage webinar marketing to drive inbound marketing results, you need a certified Zoho partner with years of experience on board will help you get the best Zoho Meeting plan based on your business size, plans, data size, and goals.
Beyond selecting the best plan, FBurg CRM will also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.
Ready? Reach out to our team of Zoho experts now to get started with the first step!