There are essential marketing element every marketing team member knows – whether they’re a newbie or veteran. For one, they know what they want to do, which is often times to achieve a milestone that gives that nod for a budget well-spent. Generally, they also know who their messages are for; and what roles need to be filled. They know every team needs content creators, graphic designers, copywriters, and the list goes on as much as their budget can accommodate. Lastly, they also know the “when”; they know when the campaigns should go out if they don’t want to make other teams angry.
However, one thing separates the result-generating marketing teams from the anything-goes marketing teams – the “how”; how to generate the desired results.