Get A Zoho Marketing Plus Setup To Generate Massive Results For Your Marketing Efforts

There are essential marketing element every marketing team member knows – whether they’re a newbie or veteran. For one, they know what they want to do, which is often times to achieve a milestone that gives that nod for a budget well-spent. Generally, they also know who their messages are for; and what roles need to be filled. They know every team needs content creators, graphic designers, copywriters, and the list goes on as much as their budget can accommodate. Lastly, they also know the “when”; they know when the campaigns should go out if they don’t want to piss out other teams.
However, one thing separates the result-generating marketing teams from the anything-goes marketing teams – the “how”; how to generate the desired results.

The way a marketing team goes about executing its marketing plan will determine, to a very large extent, its effectiveness. When you acknowledge the reality that marketing requires a high level of coordination, the place of how to execute becomes more glaring. How is the team structured and how is the workflow organized? What systems do you have in place to ensure there is a seamless transition of events? How do you go about avoiding the headache-inducing cycle of micromanaging?
A rookie mistake is to use an array of tools to execute these activities. This keeps your devices buzzing with notifications from different software tools all day long. This gives room for distraction and low productivity. However, marketers that know better use a single tool that collates all the features they need in one place – and that’s where Zoho Marketing Plus comes in handy.

What is Zoho Marketing Plus?

Zoho Marketing Plus is the software tool marketers have dreamed of for decades. It’s a versatile mega tool that pools all the features you need as a savvy marketer in one place. In a world that has been dominated by various API integrations and webhooks, Zoho Marketing Plus gives you the luxury to observe and control all your marketing strategies and pipelines from a single dashboard.
This tool helps you harmonize every step you need to attract leads, win customers and make brand ambassadors out of them.

Features and Functions of Zoho Marketing Plus Bundle

The tools embedded in Zoho Marketing Plus are encompassing and this helps it to deliver on the promise of touching every pain point a marketing team can have with its features. An added perk is how this tool not only covers the marketing needs that directly involve your customer but also features that ensure you are in good communication with your team. Since your communication is as important as your relationship with your customers, why should you compromise on that? Here are the different categories of tools you will discover in the Zoho Marketing Plus Bundle

Marketing Assets and Collateral Management

For your marketing efforts and campaigns to yield the results, you need marketing assets and collateral to support, embellish, and shape your marketing campaigns. These assets and collateral range from landing pages, to videos, to flyers, to product images.
As with every other marketing team, your marketing assets could well run into thousands of images and videos – and maybe you have them cluttered up in a Google Drive. With the Zoho Marketing Plus bundle, you can create, gather, store, and manage your marketing assets all from one dashboard.
You can also classify them so it becomes easier for you to find whatever you need for the next marketing campaign. The marketing assets and collateral management feature also allows you to create a variety of assets for different forms of marketing channels and campaigns – including SMS, email, and social media.
The best thing we love about this feature is that it helps you to get a holistic view of your marketing assets and gives you better insights on the assets that have helped you drive the best results. That way, you can replicate the same tactics to drive the desired results consistently.

Website Performance Mapping and Reporting

Zoho Marketing Plus offers you deep-founded website analytics and reporting. Through this feature, you can dig deep into how you generate your website traffic, how your web visitors interact with your website, and your website’s overall user experience.
You’ll have access to heatmaps, scroll maps, and attention maps that’ll help you determine which aspect of your landing pages visitors spend the most time on, how convincing your pages are, and weather or not your visitors quit your page earlier than expected.
You and your team will find it easier to embark on conversion rate optimization missions with Zoho Marketing Plus, as you’ll get to update aspects of your web pages and test to see if there’s significant improvements based on those updates.
What’s more? You can analyze the performance of your website links using Zoho Marketing Plus’ PageSense.

Centralized Marketing Analytics

You’d hardly ever get your marketing strategy write the first time. And even if you do, outperforming your results is the goal – you’d always need to optimize your strategies.
To optimize your marketing strategy and tactics the right way, you need analytical data and insights to help you make informed and data-driven decisions. When you subscribe to Zoho Marketing Plus, you gain free access to Zoho Analytics BI – a powerful and deep-founded analytics tool for detailed analytics.
You also get augmented analytics that collates and blends data from all your marketing channels to give you an elaborate visualization of your performance.
Zoho marketing Plus gives you access to analytics tools from Zoho Campaigns (for your email marketing), Zoho Socials (for your social media marketing), Zoho Events (for your webinars), Zoho Surveys (for your survey marketing), and Google Ads.
You can also import data from over 10 channels, clean data, analyze, visualize, and share your data with your teammates.

Centralized Marketing Campaigns Management

Through Zoho Marketing Plus’ Brand Studio, you can manage multiple marketing campaigns all at once, have team-wide collaborations on marketing projects, and in real-time too, take charge of up to 24 online and offline activities that contribute to your overall marketing efforts, and get a status report that categorizes your tasks based on whether they’re on hold, in progress, or open.
Brand Studio also empowers you to perform insightful social listening. You can track your brand visibility and what customers and prospects are saying about your brand on social media using hashtags and keywords, and also measure metrics such as the engagement rate of your campaigns.
Another cool function of this feature is that it allows you to create your own campaign-measuring dashboards customized to help measure the right metrics for your specific business goals and set ROI.

Adaptive Marketing Automation

In an increasingly buyer-sensitive world, the key to delivering to your buyers’ expectations, increasing your acquisition rate, and maintaining a high retention rate is to personalize your buyers’ experiences along their journey maps. Thankfully, Zoho Marketing Plus’ adaptive marketing automation features can help you do just that.
Zoho Marketing Plus allows you to create highly visualized multi-touchpoint marketing campaigns based on each prospect’s interactions with and behavior toward your brand and marketing efforts. You also get to automate these processes so that forgetfulness or any human other human flaw wouldn’t hinder you from delivery the right experience, at the right time.
You can also do A/B testing to determine which unique path works better with your segmented audiences, thus helping you create highly personalized paths designed to convert way better than generic marketing efforts.
Zoho Marketing Plus takes the one-size-fits-all and guess work out of your marketing and engagement efforts. It empowers you to deliver contextually appropriate content to the right audience segments.
You also get to classify your leads based on relevant factors like source, and behavior. This way, you can determine your high-intent and sales-qualified leads. With Zoho Marketing Plus, you’re empowered to do more with your marketing efforts. You’d be surprised that the same efforts you’ve been putting into your marketing can yield way more results than you thought of.

Consolidated Omnichannel Marketing

While it’s true that your company would have its best distribution channels – channels that perform better than others – it’d be shooting yourself in the leg to think your prospects use only those channels.
Several people who use Facebook also use LinkedIn and Twitter, they use their emails too, and are subscribed to newsletters. So, when planning your marketing strategy and how to attract, engage, and convert your prospects, think omnichannel marketing.
Zoho Marketing Plus allows you to do more in less time as an omnichannel-marketing company. Whether you’re an e-commerce or a service-based company, you can access Zoho Marketing Plus’ suite of email marketing, segmentation, automation, testing, and building tools, including adaptive templates.
You can also manage all your social accounts from one dashboard, with exciting tools like Zoho’s in-built Canva features, an opportunity to follow your accounts’ engagements in real-time and reply quickly and effectively to followers and brand loyalists, and also unify social media lead generation ads across both Facebook and LinkedIn.

What Marketing Tools Does Zoho Marketing Plus Offer?

Sales and Marketing Insights

The volatile nature of marketing is one that keeps everyone on their toes. A template that used to be industry-standard today might become ineffective tomorrow. This is why you can’t afford to go lax on your analytics as it affords you the opportunity to listen to what your customers are saying as well as how your efforts are adding up. Zoho Marketing Plus’ analytic tools help you do these through unified marketing analytics sales and marketing insights.
Marketing is as good as the rate of conversion and overall ROI; your data from sales shouldn’t be excluded from your general marketing data overview. It gives justification for every marketing spend. With Zoho Marketing Plus, incorporation of data from your CRM’s sales reports becomes a possibility and this allows you to track how the resources you have invested are translating into meaningful ROI. With the help of the in-built business intelligence, Zia, you can get notifications about deviations in your data that would’ve hampered your growth.

Collaborative Marketing Insight

Zoho Marketing Plus also comes with tools that help you facilitate seamless workflow and the development of a team that’s well-integrated. With these tools, you can safely share reports with your team and determine the access level. Options to comment and review in real-time are also a possibility on the software.

Events

Organizing events has multiple impacts on your brand and ensuring you organize them properly will go a long way in delivering the kind of results you want. Zoho event tools will guide you at every point of the way from ideation, setting up, execution, and post-event feedback.
So you have already held a webinar and you want to retarget the audience and get them to attend your event? You can do that on Zoho Marketing Plus. Since the platform is linked with your contacts and email campaigns, you don’t have to search for a means to get an audience for your events. It doesn’t require any industry research that individuals that have attended a previous webinar that left positive feedback are more likely to attend subsequent events.

Zoho Campaigns

Emails are the king of engagement, but they serve only the marketers that have the right leverage. Without the appropriate tools, there will be spillage in your conversion and your metrics will keep dipping. Zoho Marketing Plus helps you prevent this by providing you with the following:
A crucial aspect of every successful email campaign is effective personalization. To deliver those messages that are tailored to the exact need and the status of your leads, you will have to segment your contacts according to criteria that are relevant to your goals. Be it demographic or geographic, segmenting your contacts to get unique messages has been made easy with Zoho Marketing Plus.

Ecommerce

Prospects that have either initiated purchases or completed one are valuable leads to your marketing efforts. They came this far in the buyer’s journey and for those that abandoned their carts, emails offering them a discount or a coupon might just be the nudge they need to fully convert.
Customers that have bought an item can also be notified of another product that is complementary to the one they bought. With Zoho Marketing Plus Bundle, you can easily integrate your e-commerce website and collect contacts that you can send these targeted messages.

Website Tracking

What you can get from website tracking is more than graphs and numbers. Zoho Marketing Plus takes providing insights about the traffic on your website to a higher level of depth. This helps you translate the reports you get into meaningful feedback that you can leverage to improve your metrics. These are the ways Zoho Marketing Plus makes it possible:
Define your goals and watch Zoho Marketing Plus keep you on track on how close or far off you are from those goals. This feature allows you to know in real-time what your conversion rate is, what your bounce rate is looking like, and the number of visitors you are getting, among other metrics.

Site maps

This allows you to have a visual representation of what webpages your audience visits and the type of content they interact with. With heatmaps, sitemaps, and attention maps, you have a detailed overview of the performance of your web pages. This way, you can double down on the ones that perform well and improve on the ones that aren’t giving you the result you want.

Zoho Socials

Social media is a place to meet your customers on their turf. You have to blend in, speak their language and most importantly, listen to what they have to say about your brand. While there is no trophy for being on every social media platform, you need to be on everyone that can take you closer to your prospects. As it appears, this can still be a number and this is why you need Zoho Marketing Plus to help you juggle these social media interactions appropriately.

Zoho Marketing Automation

The recipe for personalization hitting the right spot is effective automation. When automation is executed properly, every prospect feels seen and special. With Zoho Marketing Plus, you can easily take charge of guiding your customer through each point of their buyer’s journey. This is how this can be achieved
Your marketing should be evolving with the current reality of the market. An essential component that fuels this evolution is insights across all platforms. Marketing Automation also provides you with reports of how your campaigns are performing as well as real-time feedback on your ROI and how your leads are interacting with each of your projected touch-points.

Zoho Meeting

The impact of webinars is multifaceted. Successful ones help you train your prospects into your ideal customer, engage with them live, and at the same time position you as an authority in the industry. However, this can only be achieved when you do it right and Zoho Marketing Plus helps you with that

Brand Assets

Getting your house organized will go a long way in helping you maximize your time and this will reflect in your workflow. You shouldn’t be deploying a search party before you know where your logo or infographics is located. The thing is, you don’t think much about these things when you are in the heat of work. To avoid hiccups that are preventable, you will need a management tool that helps you properly keep an inventory of your assets. 

Zoho Surveys

Customers are the reason you are in business and this makes them a crucial stakeholder in your brand. At every opportunity, you should be willing to listen to what they have to say about your services. Need to create a buyer persona? A survey will come in handy in such a situation.
Surveys are also a great way to understand the pain points of your customers. This will guide you in creating content that provides true value to your target audience. On Zoho Marketing Plus, these are the ways you can achieve this

Why Do You Need Zoho Marketing Plus For Your Business?

As mentioned earlier, the answer to effective omni-channel marketing is not an array of tools that operate in isolation. A unified platform is the omni-potent tool that you need to get the result you desire. Here are specific ways Zoho Marketing Plus helps you win in the big leagues.

Go Beyond Marketing Execution to Coordination

It’s not enough to just implement plans; you have to connect strategies in a single overarching narrative. This will ensure you are successful across the board rather than winning on some channels while the negative results on other platforms even out your success. Having a unified platform helps you replicate your success on each of your platforms as you can connect one marketing channel to feed into the other.

Remove All Blind Spots From your Insights

When you silo your marketing strategies, it’s easy to miss an essential part of the picture. With a complete picture, you can troubleshoot what you’re doing wrong and double down on the strategies that are successful. Since insights are provided in real-time on Zoho Marketing Plus, you can quickly swing into action to address whatever issue that comes up.
Do you have content on your blog that has been scheduled to be repurposed on socials? If it’s not getting enough audience, you can easily restrategize while you investigate whether it is your paid ad that is not delivering or your SEO. You can do all of these on a single screen without juggling between different software platforms.

Leave No ROI Unaccounted For

Counting vanity metrics is a rabbit hole that every marketer tries to avoid. Zoho Marketing Plus helps you identify those vanity metrics by showing you how your efforts are translating to results across different platforms. If you’re getting engagement on socials but it’s not leading to your expected conversion on either subscription, sign-ups or other touchpoints you’ve mapped out, then you know it’s not yet time to call the band. This will help you focus on how to hit the metrics that truly matter.

What Are The Competitors of Zoho Marketing Plus?

Competitors of Zoho Marketing Plus include Hubspot Marketing Hub, ActiveCampaign and Salesforce Account Engagement. Zoho Marketing Plus is however preferred by small businesses looking to scale their business with the competitive pricing Zoho provides.

Furthermore, if you’re looking to reach your ROI quickly, Zoho is your best bet.

Why Choose FBurg CRM for Your Zoho Marketing Plus Implementation and Support?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
FBurg CRM is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at FBurg CRM is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business.

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At FBurg CRM, our services are not limited to helping you utilize the functions and features of the Zoho Marketing Plus platform.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.
The thing is, Zoho Marketing Plus bundle has different pricing stages tailored to match distinct business sizes and goals. Your business might need advanced Zoho Marketing Plus features, or it might not. At FBurg CRM, we’ll help you tap into the features that matter and will see you achieve your desired results quickly and repeatedly drive success for you.
If you had previously hired a Zoho partner agency to configure your Zoho Marketing Plus account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, FBurg CRM can help you clean up your Zoho Marketing Plus dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At FBurg CRM, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Marketing Plus features for your business success.

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho alternative. This way, we’ll help you select the right tech stack based on your business size, industry, and goals.
We’ll help you migrate from HubSpot, Constant Contact, Monday.com, Salesforce and other pricey competitors and third-party software without you losing your data.

A smooth onboarding process

FBurg CRM is not just concerned about helping you set up your Zoho Marketing Plus account. We will also give you an onboarding tailored toward your team’s strengths and expertise.
This onboarding will allow you and your team members to understand how to use leverage the personalized setup we made for you for your business’ success.
Setting up a basic Zoho Marketing Plus account is a walk in the park and you could decide to do it yourself. However, one thing small and medium-sized businesses often discover is that their startup and configuration isn’t bringing them the needed results.
Getting a certified Zoho Partner with years of experience on board will help you get the best Zoho Marketing Plus plan based on your business size, plans, data size, and goals.
Beyond selecting the best plan, FBurg CRM w ll also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.
Ready? Reach out to our team of Zoho experts now to get started with the first step!