A minute of silence for all the time we have lost doing marketing manually!
What were we thinking, anyway? The manual method made sense in the days when it was just Facebook available on the social media sphere with few people and when email was opened only for work and official purposes.
Looking at the current reality with your leads scattered all over various social media channels, and people on their phones more than ever, automation should be the norm and not the exception.
The picture gets even more vivid for you if you run a small, micro, or medium-sized business. You are looking to scale your company without necessarily increasing your expenditures. Unfortunately, you are faced with the reality that passion alone is not enough. While the hard work will take you far, smart work will take you even further.