Zoho Campaigns Implementation, Support And Guidance

Zoho Campaigns Setup: Your Key to Revenue-generating Email Campaigns

90% is the percentage of internet users that have access to email software.
40 is the number of times email campaigns outperform socials in conversion.
4 billion is the approximate number of email users worldwide. 87% is the percentage of marketers that thinks that email is growing.

More than just figures, the above numbers are the pieces of evidence that support the assertion that email marketing is the king of ROI. About 89% of marketers know this and therefore they prioritize email marketing.

If you’re a business owner that falls within the remaining 11%, it’s not too late to get in as all indications point to the fact that the number of email users will increase. When done the right way, email marketing is one of the content marketing engines that’ll help you nurture your leads, convert them into paying customers, and delight them till they become brand loyalists.

It’s however not enough to want the goodness email marketing could bring you. You also need to be willing to do what’s necessary to get your metrics ticking in the right direction. This is where email marketing platforms like Zoho Campaigns come in.

What Is the Zoho Campaigns Platform?

Zoho Campaigns is a software tool that ensures you win at every point that matters as you go about executing your email marketing. Email marketing is a painstaking process where the littlest of things such as your header or CTA button can affect the performance of your campaign to a substantial degree. To prevent lapses lurking in the shadows while you plan and execute your campaign strategies, you need an effective email marketing platform like Zoho Campaigns.
Your ideal email marketing tool should be a versatile tool that lets you carry different leads at different stages on an exciting, personalized, and valuable journey. The quality of your conversations with your leads during the nurturing process will largely determine the conversion.
You can probably remember a time you botched a networking opportunity just because you couldn’t think of a good opening line… You might be puzzled about how to start a conversation with thousands of email subscribers talk or how to maintain such a conversation. With Zoho Campaigns, you can plan, create, deploy, and monitor strategic and crucial email marketing campaigns targeted at your leads over a period of time – with measurable results to show for it. So, how does the Zoho Campaigns platform help you achieve this?

Features and Functions of Zoho Campaigns

Zoho Campaigns operates on three major fronts to deliver the ultimate email marketing experience: contextualization, automation, and delivery. With these cogs in the wheel of your email marketing campaigns, all that’s left is your unique creativity and drive to implement result-generating campaigns. Let’s review the features that make Zoho Campaigns efficient and the functions they perform.

Contextually Driven Marketing

The main reason your leads will sign up for notifications from you is that they trust you not to babble irrelevant messages in their inbox every morning. Handing over their personal details to you is an invitation to their personal space – one you must respect. The best approach is to read the room and deliver messages that are tailored to each individual subscriber. Here are the features that cover that in Zoho Campaigns:

Dynamic Personalization

Email personalization is so potent that it generates up to 58% of the revenue the average company brings in annually. As desirable as that might be, a lot of marketers are yet to realize that personalization goes beyond using a merged tag to insert the last name of your leads at the opening of your email.
Personalization is all about sending the appropriate message that matches the profile of your leads viz-a-viz their status in the buyer’s journey. That might sound daunting, However, Zoho Campaigns makes it easy. With the dynamic personalization feature, you can segment your audiences into groups that match their profile and send them contextually befitting messages. You can also explore these features to insert videos into your campaigns to give your audience a more engaging experience with visuals.
Besides this, Zoho Campaigns has easy-to-use and simplified user interfaces. You can design your email templates using drag-and-drop elements. This gives you a wide range of flexibility that ensures you can fully unleash your creativity.

Email Interactability

As mentioned above, your campaigns are conversations. The implication of this is that you need to give your audience the opportunity to interact and engage with your content. Apart from being a great way to collect feedback about your content, engagement from your audience helps you escape the Hades of emails – the promotions tab or spam folder. With Zoho Campaigns, you can embed polls, surveys, GIFs, images, and other interaction-eliciting elements into your emails. These elements can also help you track subscribers’ responses to your campaigns.
Again, achieving all these is easy-peasy with Zoho Campaigns. With a diverse array of email templates, you can easily whip up your desired email template and modify it to suit your message and intent.

A/B Testing

Your organization should always have its eyes up for reports and benchmarks, quite alright. However, it’s also vital to localize these reports because outcomes vary for each industry. Your audience has its own peculiarities, therefore, before you copy-paste any strategy from a company you think is performing well, you need to test the strategy to see if it suits your audience, goals, business type, and overall marketing strategy.
Even if the ideas for your strategy are totally yours, you still need to keep reiterating to get the best performance through A/B testing. Zoho Campaigns provides you with the right tools to identify that superstar between your campaigns so you can double down on it. A fascinating thing is that Zoho Campaigns can automatically send the email with better performance to the remaining percentage of your audience after a set period. If you’d rather study the results and send the better-performing email manually, you’d have reports that give you meaningful insights into the comparison of the campaigns to help you make an informed decision.

Advanced Email Automation

Say goodbye to the days of automation that totally misses the point. Embrace automation that incorporates an intelligent and logical chain of events and triggers to deliver top-notch campaigns that elicit the right responses and generate the right results.
Zoho Campaigns features in this category help you avoid that awkward silence that happens when you think your lead should be ready to make an inquiry or move to a deeper stage in their buyer’s journey. Here are those features:

Drag-and-Drop Workflows

Predicting the behaviors of thousands of people might seem a Herculean task at first glance, but it comes easy with Zoho Campaigns. You gain access to workflows that require no coding expertise through Zoho Campaigns. These workflows allow you to build the sequence of events your audience will predictably go through and introduce appropriate emails for each event.

Using different templates on Zoho Campaigns, you can set up automatic emails or actions that are triggered when your leads meet certain criteria. If you’re more comfortable building the workflows from the scratch, Zoho Campaigns won’t restrict your creativity either. In addition, these workflows aren’t set in stone. You can always modify to include varying actions to match the changing behaviors of your leads.

Contact Path Tracing

Zoho Campaigns removes the veil from your eyesight and shines a light on each one of your leads. By showing a means to know the exact stage your contacts are in the nurturing funnel, your decisions become more accurate as they’re coming from an informed position. The implication of this is the ability to target your leads with offers that are relevant to them. This will facilitate a well-coordinated and logical transition through the nurturing process.
Knowing how long it takes for each contact to move through the nurturing channel will also prove to be valuable insight for you as you plan subsequent campaigns.

Autoresponders

Each day, our attention span keeps reducing as the internet gets flooded by various software tools and notifications fighting to gain our attention. It’s therefore crucial to sustain the connection you strike with your contacts every step of the way.
This ensures there is no gap in communication and ‌your contacts don’t feel neglected or like just another piece in your bag of contacts. With the Zoho Campaigns autoresponder feature, you can engage your audience from the get-go through pre-designed emails that welcome them as soon as they sign up even if you’re on a vacation in Hawaii. You can also schedule follow-up messages for targeted leads.
Zoho Campaigns offers an extensive autoresponder feature that allows you to create drip campaigns, anniversary emails, among others. This will assist you in staying organized which will also leave a good impression in the mind of your audience.

Delivery and Optimization

Zoho Campaigns takes your email marketing strategy from the basic stage to the advanced stage with its delivery and optimization features. These features allow you to strike out those little barriers that keep chopping off your good email performance rates. As they say, the devil is in the details – if you’ve managed to design the best messages, it would count less if your contacts don’t get to read them. It wouldn’t even count at all when they end up in the spam folder. Here are the features that will help you navigate that terrain:

Send-time Optimization

Have you been staying up late to email your contacts in a different time zone? Or do you just blast the email hoping they’ll read it? Sending emails during time periods when the majority of your contacts are unavailable to read them would greatly reduce your opening rate. However, Zoho Campaigns has the right solution for you: the send-time optimization feature, which allows you to send messages to your contacts at the predicted right time, regardless of the time zone they are in.
Beyond general time zones, you can also set your emails to be delivered at the best time for a particular lead. This will cover the differences in the behavior of individual leads.

Email Cadences

Spamming your contacts ranks very high among the list of taboos that you shouldn’t commit in their inbox. This might however be tricky to curtail when your organization is running multiple campaigns, especially when different individuals manage these campaigns on the team. To tackle this, Zoho Campaigns helps you develop an email policy that you can use to regulate the frequency of your emails and the interval between each one of them. This means if you have set your limit at 3 emails per week, the fourth one in that week won’t get delivered.

The flexibility of this feature also makes it easy for you to modify as the occasion demands. You can set exceptions for specific messages that must go out as regulated by an administrator.

Authentication of Domain
Ensuring you’re using an authenticated domain is an obligation you owe to yourself, the teeming population of netizens, and your email contacts. The perspective of this is based on trust and security.

To your business, having an authenticated domain by Zoho Campaigns ensures your sender details are consistent with your brand and makes you appear reputable. Inability to do this might lead to your emails being flagged, aside from not winning the heart of your audience.

Seeing as the rate of phishing attacks keeps going up, it’s also advisable to get your domain authenticated so you prevent any fraudsters that could have plans to frame you to defraud others.

With the Domain-based Message Authentication Reporting and Conformance (DMARC) technique provided by Zoho Campaigns‌ your messages are safe and secure – thus guaranteeing you freedom from the spam folder.

Why Do You Need Zoho Campaigns For Your Business?

Whether you are a B2B, B2C or even a non-profit, email marketing is at the top of the leaderboard for getting the job of lead conversion done. However, to navigate this terrain effectively, you’ll need a vehicle that is built for that terrain. Zoho Campaigns is that dynamic vehicle you need to hit your goals. Here are more reasons why you need Zoho Campaigns:

  • You’ll be saving your company a huge chunk of time with the use of Zoho Campaigns as a lot of repetitive manual work will be taken off your shoulders. With this, you’ll ‌focus on other crucial things in your organization.
  • The collaboration among your team members will improve. Zoho Campaigns closes a lot of gaps in communication with organized frameworks that let you have an eagle view of your organization’s activities while also carrying along other key players; be your sales reps, co-managers, or interns.
  • Zoho Campaigns is the perfect partner for your brand. You need not compromise on your brand visibility when you run email campaigns; let Zoho Campaigns amplify your brand identity with customization and authentication of domains.
  • It’s also possible to integrate your e-commerce platform with Zoho Campaigns. This will allow you to collect useful information for such vital cases like cart abandonment and lead retargeting.

What Are The Competitors of Zoho Campaigns?

Zoho Campaigns competitors include Constan Contact, Intuit Mailchimp, Campaign Monitor, GetResponse, and Moosend. With a G2 rating of 4.3 out of 5, Zoho Campaigns stands as one of the best email marketing software out there. A fascinating thing is Zoho Campaigns has made its features available for free. This is why it’s a top choice among several organizations.

Why choose FBurg CRM for your Zoho Campaigns Implementation and Support?

There are many Zoho partner agencies out there, and some will make unrealistic promises to you. As you browse the pages of some of these partners, you’d be able to tell that they’re more concerned about how many clients they can bring in than how well they can set up their clients for success.
FBurg CRM is different, and here are the things that stand us out from others:

Customer-focused services​

Our mission at FBurg CRM is to understand your business goals and create an ecosystem that allows you to pursue those goals effectively and generate the desired results for your business

Expertise laced with experience​

We have both the expertise and experience to help you create what works, having worked with hundreds of small- and medium-sized businesses. At FBurg CRM, our services are not limited to helping you utilize the functions and features of the Zoho Campaigns app.

Result-focused and personalized set up and configuration

We will go over and beyond to create processes that will help you leverage the software and configure it in a way that will help you get the best out of it based on what you need to succeed as a business in your industry.
The thing is, Zoho has a plethora of features, and not all businesses need all the features of Zoho Campaigns. At FBurg CRM, we will help you tap into the features that will help you achieve your desired results quickly and repeatedly drive success for you.
If you had previously hired a Zoho partner agency to configure your Zoho Campaigns account but the setup is not driving you the results you need and you believe you can get more from the platform than what they did for you, FBurg CRM can help you clean up your Zoho Campaigns dashboard and reconfigure it so the product works in a way that aligns with your business goals.

Continued Customer Support

At FBurg CRM, we walk the talk. We value customer relationships and you can rest assured that our team will be there to support you and help you take advantage of the latest Zoho Campaigns features for your business success

Extensive competitor migration

We also offer extensive competitor migration from pricey third-party software you currently use to the Zoho Campaigns alternative, such as migrating from MailChimp to Zoho Campaigns.

You can rest assured that we’ll help you migrate and set up smoothly without losing any data. We understand how concerned you could be about the loss of data during migration from one email marketing platform to another. However, FBurg CRM guarantees you a loss-free migration.

A smooth onboarding process

FBurg CRM is not just concerned about helping you set up your Zoho Campaigns account. We will also give you an onboarding tailored toward your team’s strengths and expertise.
This onboarding will allow you and your team members to understand how to use leverage the personalized setup we made for you for your business’ success.
You can set up the basics of Zoho Campaigns on your own and try to make sense of it yourself. However, getting a certified Zoho partner with years of experience on board will help you get the best Zoho Campaigns plan based on your business size, plans, data size, and goals.
Beyond selecting the best plan, it will also get you the setup and configuration that will help you generate meaningful results and ROI for your sales and marketing efforts.
Ready? Reach out to our team of Zoho experts now to get started with the first step!